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OUR MISSION

The Team Roping Journal strives to expand and energize the team roping industry by telling dynamic stories of the people, horses and events that inspire the sport. Through engaging editorial and photography, we work to provide the necessary content for today's team roper to maximize his or her time in and out of the arena. 

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NOTE FROM OUR EDITOR

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We've worked tirelessly to create essential reading for everyone who swings a rope or loves someone who does. Whether you're sitting down to read this magazine or browsing our digital offerings between meetings in town or in the passenger seat headed to the Northwest to try your luck at Pendleton, Ellensburg and Puyallup, I think you'll find something that will improve and inspire your dedication to the sport of team roping. Want to sharpen your timing around the corner on your heel horse or ride the start to a bigger payday on your head horse? The Team Roping Journal is the only place to find the critical tips to make that all happen, while at the same time providing the stories of the ropers, horses and events that make the team roping industry tick. — Chelsea Shaffer 

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AUDIENCE DEMOGRAPHICS

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CAPTIVATING OUR READERS

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BY THE NUMBERS

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Magazine (published monthly)

  • 44,000 Readers

Website

  • 525,000+ users in 2018
  • 122,000+ pageviews each month
  • 81% use mobile device

Email Newsletter (weekly)

  • 16,000+ Subscribers

Social Media

The Score Podcast

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  • Total lifetime plays across all platforms: approx. 120,000 
  • Avg. monthly listeners (across all episodes on all platforms): 9,660 
  • Avg. episode listens: 2,260 
  • Avg. episode retention: 69% 
  • Most listeners in location: United States—California and Texas 
  • Gender: Male Age: 25–34
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CONTENT PILLARS

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2019 EDITORIAL CALENDAR

ISSUESPACE DUEMATERIALS DUEFEATURES

JANUARY

11/20/18

11/22/18

• World Champs
• WSTR Finale Coverage
• Winningest Mares

FEBRUARY

12/20/18

12/24/18

• World Champion Mounts
• Buying and Selling 101

MARCH

1/21/19

1/23/19

• Cattle Market Report
• Roping Arena Must-Haves

APRIL

2/20/19

2/22/19

• Memorial Roping/Charity
• Roping Preview
• Ins and Outs of Insurance

**SPECIAL ISSUE**

3/6/19

3/8/19

BFI special

MAY

3/20/29

3/22/19

• Mother's Day Profile
• Growing the Sport

JUNE

4/19/19

4/22/19

• Father's Day Profile
• Dummy Roping Guide
• On-the-Road Safety Checklist

JULY

5/20/19

5/22/19

• Nutrition Feature
• History Lesson
• Cowboy-Style Estate Planning

AUGUST

6/20/19

6/24/19

• Guide to a Solid Back Office
• Greatest Scoring Horses in History

SEPTEMBER

7/19/19

7/22/19

• ProRodeo Summer Coverage
• Anniversary Issue
• Heeling Donkey Secrets

OCTOBER

8/20/19

8/22/19

• US Finals Preview
• Greatest Slumps

NOVEMBER

9/20/19

9/23/19

• Veteran's Issue
• Winter Roping Preview
• Leg Gear Science

**SPECIAL ISSUE**

10/8/19

10/11/19

WSTR Guide

DECEMBER

10/21/19

10/23/19

• NFR Preview
• World Series Preview
• Shopping Guide--Newest Innovations in Vegas

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TESTIMONIALS

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"The Team Roping Journal bridges the gap in the industry between the pros and the amateur ropers in a way the sport hasn't seen. Nobody covers the inside story of what happens on the road like the TRJ team." — Dustin Bird

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CUSTOM MARKETING SOLUTIONS

The Equine Network is the industry leader in print, online and social media—we know every type of horse enthusiast and reach every segment of the market. We provide creative and strategic advertising solutions that reach our audience across multiple platforms:

  • Native content
  • Email blasts
  • Custom newsletters
  • Microsites
  • Retailer training
  • Sweepstakes, contests and giveaways
  • Training with the experts: Win A Day series
  • Facebook and Instagram ads
  • Rich media banner ads: expandable, in-banner video and stick footer banner ads
  • Video production and marketing
  • Ambassador program
  • Photo galleries
  • Surveys
  • Quizzes
  • In-house creative, execution & promotions
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CONTACT US

NICK GRIGGS
Cell: 806-622-2225
ngriggs@aimmedia.com