The Team Roping Journal 2020 Media Kit
OUR MISSION
The Team Roping Journal strives to expand and energize the team roping industry by telling dynamic stories of the people, horses and events that inspire the sport. Through engaging editorial and photography, we work to provide the necessary content for today's team roper to maximize his or her time in and out of the arena.
NOTE FROM OUR EDITOR
We've worked tirelessly to create essential reading for everyone who swings a rope or loves someone who does. Whether you're sitting down to read this magazine or browsing our digital offerings between meetings in town or in the passenger seat headed to the Northwest to try your luck at Pendleton, Ellensburg and Puyallup, I think you'll find something that will improve and inspire your dedication to the sport of team roping. Want to sharpen your timing around the corner on your heel horse or ride the start to a bigger payday on your head horse? The Team Roping Journal is the only place to find the critical tips to make that all happen, while at the same time providing the stories of the ropers, horses and events that make the team roping industry tick. — Chelsea Shaffer
AUDIENCE DEMOGRAPHICS
CAPTIVATING OUR READERS
BY THE NUMBERS
Magazine (published monthly)
- 35,000 Readers
Website
- 525,000+ users in 2018
- 122,000+ pageviews each month
- 81% use mobile device
Email Newsletter (weekly)
- 16,000+ Subscribers
Social Media
- 135,000+ Facebook followers
- 71,000+ Instagram followers
- 22,000+ Twitter followers
- 1,500+ Pinterest followers
The Score Podcast
- Total lifetime plays across platforms: 61,750
- Average episode listens: 1,930
- Average episode retention: 74.6%
The Short Score Podcast
- Total lifetime plays across platforms: 78,610
- Average episode listens: 1,512
- Average episode retention: 53%
CONTENT PILLARS
2020 EDITORIAL CALENDAR
| ISSUE | SPACE DUE | MATERIALS DUE | FEATURES |
|---|---|---|---|
JANUARY | 11/20/18 | 11/22/18 | • World Champs |
FEBRUARY | 12/20/18 | 12/24/18 | • World Champion Mounts |
MARCH | 1/21/19 | 1/23/19 | • Cattle Market Report |
APRIL | 2/20/19 | 2/22/19 | • Memorial Roping/Charity |
**SPECIAL ISSUE** | 3/6/19 | 3/8/19 | BFI special |
MAY | 3/20/29 | 3/22/19 | • Mother's Day Profile |
JUNE | 4/19/19 | 4/22/19 | • Father's Day Profile |
JULY | 5/20/19 | 5/22/19 | • Nutrition Feature |
AUGUST | 6/20/19 | 6/24/19 | • Guide to a Solid Back Office |
SEPTEMBER | 7/19/19 | 7/22/19 | • ProRodeo Summer Coverage |
OCTOBER | 8/20/19 | 8/22/19 | • US Finals Preview |
NOVEMBER | 9/20/19 | 9/23/19 | • Veteran's Issue |
**SPECIAL ISSUE** | 10/8/19 | 10/11/19 | WSTR Guide |
DECEMBER | 10/21/19 | 10/23/19 | • NFR Preview |
TESTIMONIALS
"The Team Roping Journal bridges the gap in the industry between the pros and the amateur ropers in a way the sport hasn't seen. Nobody covers the inside story of what happens on the road like the TRJ team." — Dustin Bird
CUSTOM MARKETING SOLUTIONS
The Equine Network is the industry leader in print, online and social media—we know every type of horse enthusiast and reach every segment of the market. We provide creative and strategic advertising solutions that reach our audience across multiple platforms:
- Native content
- Email blasts
- Custom newsletters
- Microsites
- Retailer training
- Sweepstakes, contests and giveaways
- Training with the experts: Win A Day series
- Facebook and Instagram ads
- Rich media banner ads: expandable, in-banner video and stick footer banner ads
- Video production and marketing
- Ambassador program
- Photo galleries
- Surveys
- Quizzes
- In-house creative, execution & promotions
CONTACT US
NICK GRIGGS
Cell: 806-622-2225
ngriggs@aimmedia.com