Soft-Ride
The Latest

Rope Horses
Close Call for Dustin Bird’s Dolly
Dustin Bird's Dolly bounces back from infection in her throat thanks to Dr. Lund of Lund Equine in Billings, Montana.

Rope Horses
He’s Baaaaaack! Dippin Dots is in the House at 2021 NFR!
Tyler Pearson is set to ride his Appy heel horse Dippin Dots in the Round 1 grand entry of the 2021 Wrangler National Finals Rodeo.

Rope Horses
Sporting a Mohawk: Egusquiza’s Mexican Hairstyle is Helping Him Dominate Pro Heading
Dustin Egusquiza's long-score gelding Mohawk is helping him dominate in the Pro Rodeo heading standings.

Rope Horses
Teddy Bear: Nelson Wyatt’s Grizzly Head Horse
Nelson Wyatt’s 12-year-old iconic gray gelding, Teddy Bear, is turning heads in Pro Rodeo.

"The Score" Podcast
The Score BONUS: 2020 PRCA World Champions Colby Lovell and Paul Eaves
Colby Lovell and Paul Eaves join "The Score" host Chelsea Shaffer after winning the 2020 gold buckles in the team roping.

Professional Rodeo Cowboys Association
$2,700-Craigslist Mount Carries Lord Across a Decade to First NFR in 2020
Levi Lord's low-maintenance, 23-year-old heel horse is shining under Globe Life Field's bright lights.

Rope Horse Care
Lessening the Load: The New SoftRiders by Soft-Ride Equine Comfort Boots
The makers of Soft-Ride Boots are releasing their latest creation: SoftRiders, a polymer shoe that could be the ticket to added years of soundness on aging, navicular and laminitic horses, also opening the door to added longevity and traction in young performance horses.

Rope Horses
Thanks for the Ride, Paint! Begay Says Goodbye to His Game Changer.
Begay Says Goodbye to His Game Changer.

Rope Horse Care
The Golden Years: Helping Your Senior Horse
Learn how to help avert common senior horse health issues.

Rope Horse Care
Davison’s Apollo Rebounds Fast from Pre-NFR Suspensory Scare
Cole Davison rode his heel horse Apollo at the 2019 National Final Rodeo, but had a pre-NFR suspensory scare.