Rubber to road

Who is Primed to Clinch the Resistol Rookie Heeling Race?
As the timeline for the 2023 season dwindles, The Team Roping Journal checked in with the top three rookie heelers Kaden Profili, JR Gonzales and Cooper Freeman to gauge their earning potential.
A collage of heelers Cooper Freeman, JR Gonzales and Kaden Profili
Left to right: Cooper Freeman, JR Gonzales and Kaden Profili. Photos by Avid Visuals Imagery Rodeo photography, Click Thompson, Roseanna Sales.

The 2023 Resistol Rookie of the Year heeling race is tighter than ever, leading the top rookie candidates to strategize, rack up the miles and cross fingers in the quest to clinch the once-in-a-lifetime title.

The Team Roping Journal checked in with Kaden Profili, JR Gonzales and Cooper Freeman—the top three Resistol Rookie heelers—to see where the young men are with less than 20 days left in the season.

Shared rodeo schedule:

Each of the top three Resistol Rookie of the Year heeling candidates have similar travel plans for the rest of the season. All three are planning on hitting up:

Pendleton Round-Up

Taking place Sept. 13–16, 2023, in Pendleton, Oregon, the iconic rodeo boasts $360,000 in added money. In 2022, the event paid $587,575, and team roping champions Joshua and Johnathan Torres pocketed $8,302 in the average. Winning a round pays more than $5,500, and they pay six holes per performance.

Following the Pendleton Round-Up slack on Sept. 11, Profili and Freeman are advancing to the Friday night performance on Sept. 15 with their respective headers, James Arnold and Mason Appleton.

Amarillo Tri-State Fair and Rodeo

Held Sept. 21–23, 2023, the Tri-State Fair and Rodeo in Amarillo, Texas, has $45,000 in added money. This is less than the $103,572 they added in 2022, but the one-header format means if the Rookies can rope smart, they may be in for a simple payday (compared to Pendleton’s three rounds).

Cowboy Capital of the World PRCA Rodeo

Sept. 22–24, 2023, the cowboys will congregate in Stephenville, Texas. In 2022, it paid $2,858 to win it, but the added money has decreased from $97,426 to $36,000 this year. A check is a check, though, and even $1,000 will help a Rookie in his effort to top the others.

New Mexico State Fair & Rodeo

With $120,000 in added money, the New Mexico State Fair & Rodeo in Albuquerque, New Mexico,Sept. 13–17, 2023, draws in competitors with a tempting one-header format. In 2022, Manny Egusquiza and Reno Eddy won the event, pocketing $4,353 each. The average paid nine holes, too, making for several earning opportunities.

Springhill PRCA Rodeo

The 2023 Springhill PRCA Rodeo in Springhill, Louisiana,Sept. 21–23, 2023, provides a $40,000-added opportunity for the three Rookies with a comparatively short driving distance (Profili and Gonzales hail from Texas, and Freeman is from Missouri).

Pasadena Livestock Show & Rodeo

The Padasena Livestock Show & Rodeo in Pasadena, California, is taking place Sept. 22–28, 2023, and is offering $45,000 in added money this year. In 2022, it paid $1,969 to win the average with opportunities to win money in two rounds, as well.

Rookie stats and other last rodeos

No. 3 Cooper Freeman

Current earnings: $42,800

Expected number of rodeos left in the season: 9

Lion’s Dixie Roundup; St. George, UT

Sept. 14–16, 2023

Added money: $60,000

Comal County Fair & Rodeo; New Braunfels, TX

Sept. 28–30, 2023

Added money: $18,000

American Hat’s Bowie Pro Rodeo; Bowie, TX

Sept. 29–30, 2023

Added money: $7,000

No. 2 JR Gonzales

Current earnings: $44,101

Expected number of rodeos left in the season: 8

Othello PRCA Rodeo; Othello, WA

Sept. 15–16, 2023

Added money: $36,500

OR

Lion’s Dixie Roundup; St. George, UT

Sept. 14–16, 2023

Added money: $60,000

Omaha River City Rodeo; Omaha, NE

Sept. 22–23, 2023

Added money: $55,000

No. 1 Kaden Profili

Current earnings: $47,333

Expected number of rodeos left in the season: 8

Buffalo Pro Rodeo; Buffalo, TX

Sept. 15–16, 2023

Added money: $21,000

Comal County Fair & Rodeo; New Braunfels, TX

Sept. 28–30, 2023

Added money: $18,000

Stay tuned into The Team Roping Journal for Resistol Rookie of the Year race coverage through the crowning of the 2023 champions, brought to you by Resistol.

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