Priefert Becomes Presenting Sponsor of World Series of Team Roping
World Series of Team Roping Announcement

MT. PLEASANT, TX – Priefert is excited to welcome a new title sponsor to the World Series of Team Roping. We have been honored to be a partner of rodeo and roping for over 20 years. From our very first sponsorship with the USTRC back in 1998 to our involvement as title sponsor of the WSTR since its inception, Priefert has long supported team roping. Today, we are pleased to be moving to the role of Presenting Sponsor of the World Series of Team Roping as we welcome new title partner Ariat to the fold.

Although the official announcement from the World Series of Team Roping isn’t slated to appear until the August issue of The Team Roping Journal, news this exciting spreads fast. Priefert will continue to be the Official Equipment of the USTRC and the World Series of Team Roping, and a new logo will be in the works that features both Ariat and Priefert. We look forward to continuing our relationships within the Team Roping world for the next 20 years and beyond as this amazing sport continues to grow.

About Priefert Mfg.

Priefert is one of the largest ranch and rodeo equipment manufacturers in the world. Founded in 1964 by Marvin Priefert and located in Mt. Pleasant, Texas, Priefert is considered the leading innovator in the livestock handling industry. With 1,000 employees and a dealer network of over 1,200 dealers around the world, Priefert is recognized as having the highest quality equipment on the market. Priefert is proud to have its equipment used and endorsed by the top cattle, equine, rodeo and roping associations in the country. For more information, visit

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