South Dakota-native Billy Myers, 36, grew up watching his family’s stallion Frenchmans Guy own the breeding game in the barrel racing market, and he saw how a great horse could change the lives of those he touched.

With deep roping roots, the Myers family might have been the most excited breeders in the game when rope-horse incentives and futurities took off, giving them a space to promote their stallions—Smooth Guy, Mr Sassy Frenchman, Ima Special Kindaguy, Cowboys Cartel and Lucky Wonder Horse—within the business they truly loved.

Billy, who manages the family’s breeding operation in the spring, took it a step further and founded the Platinum Medal Futurity with partner Audrey Hart and with the support of Equinety. The event will run over Labor Day Weekend at the Lazy E Arena in Guthrie, Oklahoma, and its designed to highlight multiple levels of futurity horses while bringing together recreational ropers and the pros to build connections within the horse industry.

On this episode of ‘The Score’, Myers sits down with host Chelsea Shaffer at his family’s place in Wittman, Arizona, to talk about how he sees the trajectory of the rope horse market and where the Platinum Medal Futurity fits into that mix.