Ferron Lucero—who works for the World Series of Team Roping and the USTRC as the director of customer service and digital integration—might just be everyone’s favorite smiling face at the country’s biggest ropings. His voice has echoed the history of team roping over the last two decades, and he’s been a part of ropers’ biggest moments from the US Finals to the BFI to the George Strait.

But this guy is far from just an association figurehead. His background is as diverse as the sport itself, and he’s even got an IMDb profile for his acting cred. That’s where we’ll kick off this interview, as we jumped RIGHT into his movie credits before we ever talked about team roping.