Understanding the Royal Crown

Matt Zancanella and Levi O'Keeffe explain their plans for the Royal Crown Rope Horse Incentive.

National Finals Rodeo heeler Matt Zancanella has almost $900,000 in PRCA career earnings, but he’s taken that life experience to a new venture in the Royal Crown Stallion Incentive. In this episode of The Score, host Chelsea Shaffer talks with Zancanella and his business partner Levi O’Keeffe about their incentive program that’s chalk full of the best studs in the industry. With their booked program full for 2022, the Royal Crown crew has big plans for the future. 

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