A New Chapter

Why Martin Lucero Stepped Away From Rodeo
Martin Lucero sets up to heel a steer
Martin Lucero won the 2010 NFR average championship. | TRJ File Photo

Martin Lucero had a storybook career, with 16 National Finals Rodeo qualifications and an NFR average title. He was a master of strategic entering, and he’s still a resource for the young guys of the game. Lucero stepped away from full-time rodeo slowly, though, over the last decade, and in this episode of The Score, he explains why he called it a career and how he transitioned to life outside the arena.

This episode with Martin Lucero is the second of a summer-long series with guys who’ve decided to take time off from ProRodeo, exploring what made them make the tough call and how they built their lives—including their finances—in life after rodeo. Listen to the first episode with Jade Corkill here.


This episode of The Score is presented by Equinety. The amino acids in Equinety Horse XL are specifically formulated to stimulate the pituitary gland, (the master gland in the body), and this is what releases the necessary hormones that help the body repair at a cellular level.


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