INCENTIVES: Riata Championship, Royal Crown, Gold Buckle, Colorado Classic

Reys Of Pep is one of the winningest stallions in the history of the rope horse futurity business, having won under the likes of world champions Colby Lovell, Kaleb Driggers and Kollin VonAhn, amassing $127,655 across futurity, Open and non-pro competition. 

Reys Of Pep, first started and shown by Brad Lund at the NRCHA Snaffle Bit Futurity, carried Lovell to the American Rope Horse Futurity Association’s Reserve Heeling World Title in 2022, marking the highest score of the entire show, qualifying for the short round in the heading, too. The horse won the 2023 RFA Heeling Derby with Lovell, the 2023 ARHFA Cowtown Classic Heading Futurity with Lovell and the TX Best Heading Futurity with Driggers, too. In 2024, he came out of the breeding barn to win the Old West Futurity’s Non-Pro Heading Championship with Halie Richey. 

“He can do anything—he’s outstanding on each end—truly one of the best I’ve ever rode,” Lovell said. “He’s good-minded enough to take the heat of battle any time you ask. My little girl can warm him up, and I don’t give it a second thought.” 

For his exceptional 2023 campaign, Reys Of Pep won the ARHFA Head Horse of the Year title, awarded at the World Championship in Fort Worth in October. 

Owned by NFR header Jake Cooper, Reys Of Pep will stand at 113 Equine for 2025, where he’ll come and go in between a full jackpot and rodeo schedule.