In one of the most talked-about moments in the rope horse industry, a single bid redefined the marketplace. On this episode of The Score, we talk with the man behind that record-setting $1.7 million purchase of Crosby Ray Von—Allan Jones.
He’s not a celebrity investor or Silicon Valley billionaire. Jones is a rancher, a manufacturer and a cowboy at heart.
What You’ll Hear:
- Why he bought the horse—and why now
- How years of ranching and business set the stage
- His take on rising prices and industry pressure
- How his wife found the mare and became the silent MVP
- Why he believes this was more than a horse—it was a signal to the industry
More: Who is Auctioneer Steve Friskup?
Why It Matters:
This episode captures a pivotal moment in Western sports. Jones’ investment didn’t just break a record—it lit a fire. With transparency, humility and grit, he unpacks the journey that led to this headline-making move, and what it could mean for the next generation of rope horses, breeders, team ropers and the industry as a whole.
Watch: Crosby Ray Von’s Foundation at the Relentless Remuda
