Ariat World Series of Team Roping Welcomes New Sponsors
The Ariat World Series of Team Roping welcomes new sponsors including Laredo Truck Conversions, Interstate Truck Center, Pro Earth Animal Health and Ram Truck.

Laredo Truck Conversions, Interstate Truck Center, Pro Earth Animal Health and Ram Truck all joined the Ariat World Series of Team Roping’s sponsorship team for 2020, offering members even more benefits than ever before.

Since 1998, the Azle, Texas-based Laredo Truck Conversions ( has been the top converter of trucks in the equine industry, customizing 900 trucks a year.

“We are proud to welcome Laredo Truck Conversions as our newest WSTR partner,” said Lory Merritt, director of sponsorship for the WSTR. “Laredo offers a wide variety of pickup and large truck bed conversion packages as well as truck accessories designed for ropers.”

Complementing that is the sponsorship of Interstate Truck Center (, the new official mobile repair of both the USTRC and WSTR.

“Interstate Truck Center is our official mobile repair and tow truck partner of both the USTRC and WSTR. With over 350 service centers nationally and more to come, they can come to you for repairs or tows. They specialize in trucks that pull trailers. Discounts are available to all USTRC and WSTR members,” Merritt said.

“We are excited to be a sponsor, because the USTRC and WSTR set the bar in the team roping industry,” Scott Higgs of Interstate Truck Center said. “It just doesn’t get any better. Interstate Truck Center, being owned by team ropers, who are family-oriented, understands the need to be ready to help members, and their families when they need it, to get them where they are going, everytime.”

Ram Truck, already the official truck of the USTRC, has signed on to become the official truck of the WSTR in 2020, as it’s been the truck of choice and synonymous with rodeo and the Western lifestyle for nearly 40 years (

“Team ropers nationwide trust Ram with their family and lifestyle,” said Mike Orman, representative for Ram Rodeo. “In addition to partnering with the WSTR to create more opportunities, WSTR members can take advantage of the Affiliate Rewards program to receive special savings on new Ram trucks including the Ram Heavy Duty, which is the 2019 Motor Trend Truck of the Year.”

“Ram Truck has been our truck partner with the USTRC for 30 years and has expanded its support to include the WSTR in 2020,” Merritt added. “Ram Truck is the Official Truck for team ropers. We thank them for their continued support.”

In the supplement category, Pro Earth Animal Health—makers of the popular CattlActive and Zesterra—is now the official digestive supplement of the WSTR (

“Their two products, Zesterra for horses and CattlActive for cattle, are all-natural supplements to support digestive health in both cattle and horses during stressful times, and they encourage added consumption of water and feed. We use it on our cattle at the WSTR Finale and have had fantastic results. This is a perfect fit for our members,” Merritt said.

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