Buckle Up with Jim Ross Cooper
Jim Ross Cooper's Prescott buckle

Brandon Beers and Jim Ross Cooper may not be roping together in 2015, but they’ll both carry a piece of their successful two-year partnership on their belts everywhere they go.

The pair began roping together in 2013 at Reno, and at the time they had about $10,000 won each. The Fourth of July run was do-or-die for their season. 

“One reason I wear my Prescott buckle is emotional, and one is practical,” Cooper explained. “The emotional reason is that it was the first major win that year that started off that really great summer for me and Brandon. It got our careers kicked off again.”

They made a good run in the first round, and after that run Cooper made a deal with himself. 

“I decided I wasn’t roping aggressive enough,” he said. “I told myself I wasn’t going to beat myself anymore. I decided I’d go out, win or lose, with everything I had.”

They’d go on to win almost $90,000 that summer. So, for emotional reasons, the buckle reminds Cooper to stay aggressive and stay in the game.

“My practical reason is that it’s heavier than most buckles. It clips behind, so it never just randomly comes undone or anything. It’s just a solid buckle.”

Related Articles
Cutter Machado heading a steer at Lake Havasu, Arizona, in 2023.
what a hoot
Average Joes NFR Open 2023: Just a Little Pre-NFR Cowboy Fun on the Central Coast of California
Junior Nogueira NFR
2023 NFR *Will* Be 10 Rounds with Two Performances Dec. 13
Jeremy Buhler heeling on Hoss at the 2022 NFR
best in the biz
The Heel Horses of 2023 NFR Round 1
MicrosoftTeams-image (60)
weapons of choice
The Ropes the Top 15 Heelers Will Use at the 2023 NFR
heel ropes
Rope Selection
The Top 15 Headers' NFR Rope Choices