Tune In to the American Hero Celebration with Charly Crawford
The American Hero Celebration with Charly Crawford returns to honor the sacrifice of our military members and first responders. Whether you're watching from the stands or from your smartphone, these are the details you need to know.
American Military Celebration

With the two-day Horns N’ Heroes Team Roping Clinic for military and first responders completed, folks can now tune in to watch our nation’s heroes rope along with the best in the business during the American Hero Celebration with Charly Crawford.

4th Annual Hillwood Land & Cattle American Hero Celebration, Presented by JP Morgan | Chase 

Mission: Liberty & Loyalty Foundation (formerly American Military Celebration) is a non-profit 501c3 organization started by professional team roper Charly Crawford to benefit Armed Forces service members and first responders. The foundation produces Western lifestyle and roping events for its participants that promote leadership and teamwork while encouraging camaraderie, forming support systems and making memories. Through these events, the organization has raised more than $650,000, with more than $322,000 in charitable donations to groups like Building Homes for Heroes and Brotherhood For The Fallen and another $350,000 to directly support the organization’s roping participants.

American Military Celebration AMC
Click Thompson photo

American Hero Celebration Schedule of Events

Friday, Nov. 10, 2023 — 9:00a-3:00p

The Nov. 10 ropings are free to attend and feature an arena-side silent auction to support the event.

The Military / First Responder Roping*

  • Details: Enter 2x; Progressive after 2
  • Location: First three rounds at NRS in Decatur, Texas. Top 15 advance to the AHC NFR Showdown.
  • Sponsored by: Ariat; Driver Land & Cattle

Open Roping*

  • Details: Five-steer average; Progressive after 1
  • Location: NRS in Decatur, Texas. Top 2 non-NFR headers and heelers will advance to the AMC NFR Showdown.
  • Sponsored by: Classic Rope and Douglas Allred Company

Mil-First Responder/Pro Roping*

  • Details: Enter once. Two full rounds and a short.
  • Location: NRS in Decatur, Texas.
  • Sponsored by: Kinetic Vet and Javelin

2nd Annual Heroes Gala 2023

  • Details: The event will include dinner and program with guest speaker Rear Admiral Douglas Beal, USN, Ret., plus live artist Josey Butler. You won’t want to miss the silent and incredible live auction items and experiences! Funds will support military and first responder non-profit organizations and scholarship programs.
  • Location: Billy Bob’s 81 Club in the Historic Fort Worth Stockyards
  • Time: 7:00 p.m.
  • Address: 2525 Rodeo Plaza, Fort Worth, Texas 76164
  • Ticketed Event (get tickets HERE)
  • Gala Silent Auction

*Live coverage by X Factor Roping

Saturday, Nov. 11, 2023

Imus Ranch NFR Showdown

  • Time: 1:00 – 3:30p
  • Details: Top 15 Mil/Pro Roping headers and heelers pair up with NFR-qualified team ropers. Enter once. 
  • Location: Cowtown Coliseum in Fort Worth, Texas.
  • Tickets Available: AXS.com
  • Watch: Cowboy Channel

Throughout the event, an online auction with lots featuring chartered flights, Sanctus breeding fees, defensive firearm training and more is online and a great way to be a part of the American Hero Celebration from afar. Bids close on Nov. 11, Veterans Day.

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