CINCH Leads the Way as National Team Roping’s Presenting Sponsor
CINCH Leads the Way as National Team Roping’s Presenting Sponsor

National Team Roping (NTR) and CINCH announce a new multi-year partnership with CINCH taking the lead as the presenting sponsor of the association and the official apparel of the NTR.

CINCH Leads the Way as National Team Roping’s Presenting Sponsor

Since 1996, the CINCH brand has been creating quality jeans and shirts for men and women for both in and out of the arena. CINCH is the leader in premium western clothing, inspired by the attitude and values of the cowboy lifestyle. Their unique patterns and iconic prints speak for themselves.

“We started as a small company with big dreams,” said CINCH Marketing Manager Jessica Wahlert. “We are pleased to be partnering with National Team Roping. Their membership consists of cowboys and cowgirls from all walks of life—all chasing their own dreams—and united by a common passion for the sport of team roping.”

The best athletes from the rodeo and equine performance circles choose CINCH for a quality fit and authentic western look. From collared shirts to outerwear, athletic gear to fashion-for-ward western jeans, CINCH is a brand that pushes the limits and creates original western clothing for any occasion.

“CINCH has a long-standing reputation of supporting the western industry,” said NTR Marketing Director Kari deCastro. “We couldn’t be happier with their decision to come on board. We look forward to a lengthy partnership benefitting both brands.”

Whatever your day entails, Cinch Jeans & Shirts is the brand you want to wear to Lead This Life. Visit CINCH online at to find a retailer near you or to shop now.

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