showcasing the rookies

Tickets on Sale for the 3rd Annual Resistol Rookie Roundup
The Resistol Rookie Roundup hosted by The Cowboy Channel will take place April 26-27, 2024, in the Fort Worth Stockyards at the historic Coliseum.
Cole Thomas and Kaden Profili rope at the 2023 Rookie Roundup
It's looking like Cole Thomas and Kaden Profili can't be beat in their respective Resistol Rookie of the Year races. Photo by Roseanna Sales.

For the third year in a row, Resistol in partnership with The Cowboy Channel, will host the Resistol Rookie Roundup on April 26th and 27th at 7:30 pm in the Fort Worth Stockyards Coliseum.

Sanctioned by the Professional Rodeo Cowboys Association, the top 15 PRCA rookies in each event, in their first year as card holders, will compete for $100,000. The Cowboy Channel will produce and broadcast the event.

The first performance on April 26th will feature all 15 contestants in a single go-round competition. Then, the top eight will continue to the semifinals on April 27th with the top four advancing to the championship round in the same performance.

In addition to competing for $100,000 in total prize money, each contestant will learn skills in becoming a professional rodeo athlete and be able to compete with their peer group.  They will attend media training, Cowboy Channel interviews, sponsor training and PRCA discussions.  Each will receive a gift bag of items from The Cowboy Channel that can be used to help them travel down the road during their rookie year. 

The Cowboy Channel will also produce a series of roundtables with the participants in each event hosted by “mentors” in the sport meaning past of the Resistol Rookie of the Year, World Champions, or NFR Qualifiers.  The mentoring and training is intended to prepare the first year professionals for their career ahead. 

The Resistol Rookie of the Year Award is one of the most coveted awards that can be earned by PRCA and WPRA members as they can only earn it once in their career.  Money won during the Cowboy Channel Rookie Roundup presented by Resistol will count towards the Resistol Rookie Standings but will not be credited towards PRCA | RAM World Standings for NFR qualification.

Entries will be open to qualified PRCA rookies on April 1, and close on April 2 at 10 a.m., through the PRCA’s PROCOM entry system.  Tickets are on sale now at Cowtown Coliseum website, or through a link on the Cowboy Channel website. Additional information and updates will be made on Western Sports Roundup and/or on the nightly “live” rodeos on The Cowboy Channel and on PRCA and Cowboy Channel social media platforms. 

READ: Kaden Profili is the 2023 Resistol Rookie Heeler of the Year

Tickets are on sale now at the Cowtown Coliseum or ticketsales.com/cowtown-coliseum-tickets.

About the PRCA Resistol Rookie of Year program

The annual Resistol Rookie of the Year award is given out to the first year PRCA and WPRA card members who are the high money winners of their event at the end of the season including money won at the Wrangler National Finals Rodeo (NFR).

While many of the top PRCA competitors have multiple chances throughout their career to win gold buckles, there is one award that a competitor has only one shot at, the coveted Resistol Rookie of the Year.  Resistol, one of the original sponsors of the PRCA and official hat of the PRCA, celebrates the Resistol Rookies with its annual luncheon at the South Point Hotel & Casino to honor each of the recipients.

The Resistol PRCA Rookies are celebrated at the luncheon with a custom, personalized 30X Resistol felt hat, a beautifully fully tooled trophy Cactus Saddle, Resistol branded Yeti Cooler, and a Resistol PRCA Rookie leather trophy jacket. Previous World Champions and past Resistol Rookies of the Year address the new class of rookies each year including Joe Beaver, 26X World Champion Trevor Brazile, Tuff Hedeman, Luke Branquinho, Sherry Cervi, Taylor Santos, Rusty Wright, Ryder Wright, and Stetson Wright.  The well-attended event congratulates the rookies and provides sentiments of what the title means. 

The PRCA Resistol Rookies of the Year are recognized in the arena during Round 6 of the NFR and presented their Montana Silversmiths Rookie of the Year buckles and a check. 

Resistol is proud to have supported the Resistol Rookies since its inception.  This notable accomplishment sets them up for future trips to the NFR and World Titles.

About Resistol

Since 1927, the Resistol hat brand has been synonymous with providing cowboys with the finest headwear available for the western lifestyle.  A division of Hat-Co, Inc, the world’s largest fur-felt hat manufacturer, Resistol Hats are manufactured in Garland, Texas. Resistol is proud to be the only fur-to-felt cowboy hat manufacturer in the United States.  This means we curate and purchase our own fur and make our own hat bodies in our factory in Texas.  We truly are American made, from fur to finish.  No other manufacturer can say this.  Each felt hat goes through over 200 processes under the company’s high standard quality control, thereby producing the most consistent and finest hat known to the world. Resistol provides a full line of felt and straw cowboy hats, as well as a full line of Resistol men’s outerwear.  Resistol hats and apparel are sold through your favorite western retailers and www.resistol.com

About the PRCA

The PRCA, headquartered in Colorado Springs, Colo., is recognized as the unsurpassed leader in sanctioning the sport of professional rodeo. The PRCA’s mission is to unify membership in providing an innovative fan experience, to grow the sport of professional rodeo and provide new expanded opportunities for our membership and sponsors. Since 1986, the PRCA has paid out more than $1 billion in prize money to its contestants. The PRCA offers the best cowboys and the best rodeos, delivering the best fan experience while positively impacting our communities and embracing the spirit of the West. A membership-based organization, the PRCA sanctioned more than 840 events in 2021, and there are more than 40 million rodeo fans in the U.S. The sport’s marquee event, the National Finals Rodeo, has increased its payout to more than $10.9 million in 2022. The PRCA televises the sport’s premier events, with the world-renowned National Finals Rodeo on The Cowboy Channel and RFD-TV and streaming on the PRCA on Cowboy Channel Plus App. There were more than 600 rodeos streamed on the PRCA on Cowboy Channel Plus App in 2021. PRCA-sanctioned rodeos donate more than $40 million to local and national charities every year. For comprehensive coverage of the cowboy sport, read ProRodeo Sports News, the official publication of the PRCA. The digital PSN and daily updates of news and results can be found on the PRCA’s official website, www.prorodeo.com.

About The Cowboy Channel

The Cowboy Channel is the official network of ProRodeo and the first 24-hour television network totally dedicated to western sports and the western lifestyle. Headquartered in the Fort Worth Stockyards, The Cowboy Channel also features a wide variety of “live” coverage from major western events showcasing the world’s toughest and most talented cowboys and cowgirls. The network reaches 42 million homes on cable/satellite systems on Altice, Charter Spectrum, DISH, DIRECTV®, AT&T U-Verse, Cox, Comcast, Mediacom, Verizon FIOS TV, and many other rural cable systems. The Cowboy Channel can also be streamed online via The Cowboy Channel Plus at cowboychannelplus.com, DIRECTV NOW, Roku, iOS, Android, Firestick, Apple TV, and Sling TV’s Heartland Extra package. For more information, please visit thecowboychannel.com

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