In the first round Travis Graves was a rock solid 5.3. Nine more runs just like that and he’ll be your new world champion heeler. Find out what Travis had to say about his strategy coming into the NFR. | Photo courtesy PRCA ProRodeo Photos.

The Equine Network and Spin To Win Rodeo magazine are partnering with Cinch to bring you these behind-the-scenes interviews from rodeo legends and leaders. Tuf Cooper, Nick Sartain, Cody Ohl, Fred Whitfield, Cody DeMoss and Luke Branquinho highlight a list of 10 of the leading cowboys in the sport of rodeo.

> Read’s coverage of NFR 2010