TRJ Now Accepting Horses for 2021 Breeder’s Guide
With demand higher than ever before for elite-caliber rope horses to compete at every level, The Team Roping Journal is continuing its initiative to expand the information available the breeding and buying market of team ropers through its 2021 Breeder's Guide.

On the heels of the magazine’s industry-first rope horse Breeder’s Guide in 2020, The Team Roping Journal is now opening space for the 2021 Breeder’s Guide Oct. 23, 2020.

With the explosion of the Ariat World Series of Team Roping’s payouts and the growth of the rope horse futurity industry, the demand for top level horses has never been higher. Ropers across the globe are searching for ways to maximize their horse- power, while a shortage of high-caliber horses exists.

[Contact Nick Griggs at 806-622-2225 or to reserve your spot.]

They’re turning to breeding and raising their own, looking to build on the horses already in their programs. Ropers are searching for premium prospects, proven broodmares and the best studs in the game to help guarantee big wins for years to come.

“Last year, 38 owners and breeding programs took advantage of our efforts to improve marketing vehicles for stallion owners,” TRJ Editor Chelsea Shaffer said. “We provide the most centralized, wide-reaching spot for ropers and breeders to learn the merits of each horse program in the industry, in the most trusted and thorough publication in team roping. This is a program our team is extremely passionate about, and one we take the utmost care in producing.”

What’s more, The Team Roping Journal’s coverage of NFR-qualifiers’ horses’ pedigrees remains its most-read story year after year on, demonstrating the audience’s excitement for the horse-breeding business and passion for the development of quality horse flesh. 

Many breeders who participated in the 2020 edition saw a jump in their bookings.

“We want to again thank The Team Roping Journal and all involved for the ad and article on our stallion Answer (Bet Hesa Freckledcat),” Breeders John and Kay Coltharp said. “The response has been amazing and a big percentage of the people are team ropers. Thank you!”

Last year’s guide was the first chance for the rope horse industry to come together this way, and readers are clamoring for more in 2021.

What you’ll receive:

Half or full-page ad within or near Breeder’s Guide in March 2021 issue of TRJ
100 or 200-word editorial write up with 1/4 page photo, promoting specific stallion, breeding program or breeding services
Link in a PDF in custom e-blast to TRJ email list
Post across TRJ’s digital and social channels to Breeder’s Guide.


Ad materials and high resolution photo due by Jan. 15, 2021, with TRJ editors submitting copy for approval by Jan. 22, 2021.


Nick Griggs • 806-622-2225 •

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