Business across the nation made adjustments to fight the global pandemic, and the Western industry's Hooey Brands, Classic Equine, and Montana Silversmiths have stepped up to the plate.

Hooey Brands recently announced its decision to transition from manufacturing hats to cloth face masks at the American Made Cap Company (AMCC) in Crowell, Texas. The company is repurposing Hooey t-shirts and caps for materials needed to make cloth masks. The masks will be available to the general public and profits will be utilized to build more masks to be donated to medical professionals. Customers can purchase masks at getyourhooey.com while medical facilities can contact facemasks@getyourhooey.com to request donations.

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The team at Classic began a local donation program by making face masks at the Classic Equine manufacturing operation in Granbury, Texas in an effort to help their local Hood and Erath County first responders. Classic Equine announced on Facebook that since they began the local donation program, they have received a tremendous number of requests for masks from all parts of the nation. The company has prioritized their local communities as they cannot fulfill all requests but will begin expanding their efforts based on supplies.

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Montana Silversmiths has applied the 3-D printing technology they use for creating jewelry and buckles to create masks for healthcare workers. The company was inspired by neuroscientist Dr. Dusty Richardson at the Billings Clinic. In addition to providing masks for healthcare workers, Montana Silversmiths has rallied with other local businesses in Billings to support these efforts, and released directions on how to make the masks for others who have access to 3-D printing.

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Is your company also mobilizing to help those affected by COVID-19? We'd like to hear from you! Email cshaffer@aimmedia.com with your story. 

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