On the heels of the late-October announcement of the Riata Buckle stallion and breeder's incentive that promises massive payouts, The Team Roping Journal opted to move its annual Breeder's Guide up a month, shipping to readers in February 2022.
In its third year, TRJ's Breeder's Guide is the only place to find a concentrated collection of stallions catering to the unique rope-horse market. Each full-page ad is complemented by a half-page editorial section, written by TRJ's award-winning editorial team describing the stallion or breeding program's history and progeny.
"The demand for great rope horses is ever-rising, and the effort breeding takes is finally paying off with the price of horses and now the incentive payouts," TRJ Editor Chelsea Shaffer said. "The breeders who've spent a lifetime building their programs deserve the rewards they're seeing right now, and we're so proud to highlight their efforts."
Ropers are turning to breeding and raising their own horses with so much money up for grabs, looking to build on the horses already in their programs. Ropers are searching for premium prospects, proven broodmares and the best studs in the game to help guarantee big wins for years to come.
The Breeder's Guide goes to all 45,000 Team Roping Journal subscribers inside the February 2022 issue of TRJ. The Breeder's Guide also goes out as a separate PDF to digital subscribers and is posted online across TRJ's digital platforms in its entirety. Each stallion and breeding program also receives one Facebook and Instagram post linking to their stallion's social media account and website with the text from the Breeder's Guide.
For more information or to apply to be included in the Breeder's Guide, email firstname.lastname@example.org or call 806-622-2225. The deadline to apply has been extended to Dec. 15, 2021. TRJ