Brooke Wilson has established herself as the queen of riding one through the sale ring in the last five years just as the rope horse market has exploded.

Wilson, 36, of Canyon, Texas, is a wife, mother and 5.5 header who won more than anyone else at the first Riata Buckle in 2022. She and her husband Rodey have topped the Horse Sale at Rancho Rio the last three years, and they’re consistently ringing a bell at the major rope horse sales across the country.

In this episode, Wilson talks about how Wilson Cattle Co. came to be and how they became one of the industry’s premiere sellers of World Series of Team Roping horses. She also analyzes where the rope horse market is from her perspective, and she talks about the impact the Riata Buckle is having on their program.

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This episode is presented by Genuine Billy Cook Saddles – the finest handmade saddles and tack, the fairest prices – world famous since 1953, Billy Cook saddles continue to be built in the USA by horsemen for horsemen. In 2020 Genuine Billy Cook was revitalized and has been operating under a new business model aimed at producing the highest quality to ensure maximum performance while keeping true to western horsemanship traditions. The finest handmade saddles and tack, the fairest prices. Genuinebillycook.com