INCENTIVES: Riata Buckle

Born on the Tongue River Ranch, TRR Lucky Brazos, “Hip Town,” is a 2016 son of Pepcid. Purchased as a yearling by Tripp Townsend of Sandhill Cattle Co., the young stallion has gone on to win the limited open at the 2019 National Reined Cow Horse Association Snaffle Bit Futurity and has since earned approximately $63,000 in lifetime earnings at reined cow horse events. And in November of 2023, Bruno Paoliello rode Hip Town to fourth place in the #9.5 at the Riata Buckle, adding another $23,705 to the horse’s lifetime earnings (with another son of Pepcid, TRR Pepcids Pick, on the head side).

Townsend knew exactly what he wanted when he purchased Hip Town.

“The first horse I bought from Tongue River Ranch was a full brother to TRR Lucky Brazos. His name was TRR Lucky Play Gun and he won two AQHA world championships and my son won the 2020 Youth World’s Greatest on him,” Townsend said. “After that horse, we just kept buying full siblings every year. So now we have four of them, but Hip Town is the only one we kept as a stallion.”

As the first stallion that Sandhill Cattle Co. has stood at stud, the program has taken time to prove the stallion before breeding. Hip Town’s first foal crop is limited and will hit the ground in 2023. All foals will be eligible for the Riata Buckle.