“This is a fantastic opportunity and a significant milestone for the Cinch brand,” says Keith Mundee, Vice President of Sales and Marketing for Rocky Mountain Clothing Company. “The past 14 years have been a great ride for us and we can’t wait to get started working with the NHSRA and its members.”
“Our sales representatives live a western lifestyle,” Mundee says. “And in the mid 1990s, we began to notice a trend in the types of clothing that young people at rodeos were wearing. Our response to that was how the Cinch brand was born. Today, our dedication to maintaining that ‘cutting edge’ remains strong. We are here to support the next generation of rodeo and to assist to the extent we can in promoting the western rodeo lifestyle. And to do that, we constantly evolve by keeping our product fresh, sponsoring important industry events, and utilizing the latest technology to reach as many people as possible.”
“This is a very exciting time for us and we are happy to welcome Cinch Jeans and Shirts on board,“ says Kent L. Sturman, NHSRA Executive Director. “The staff at Cinch has some amazing ideas that will really help guide our association and its members toward the future. We look forward to a long and meaningful relationship to promote rodeo for many years to come.
“As we transition, we also wish to thank Wrangler Jeans and Shirts for their past support of the NHSRA throughout the years,” Sturman notes. “Much of what the association has accomplished is due to their dedication, and we will always be grateful for their support.”
Over the coming weeks, staff members
of the NHSRA and Cinch will work to transition current sponsor programs, as well as plan for the future. For more information
on the Cinch and Cruel Girl brand lines, please visit www.cinchjeans.com and www.cruelgirl.com.
The National High School Rodeo Association has an annual membership of over 10,500 students from 41 states, five Canadian provinces and Australia. The Association sanctions over 1,400 rodeos each year. For more information on the NHSRA, visit the association’s official website located at www.nhsra.org.